Media & Publishing Research

People

The business behind the masthead. Covering People Inc, Dotdash Meredith, and the future of legacy publishing.

beat: media industry
focus: People Inc / Dotdash Meredith
posts: 44
scroll
- - - - - - - - - - - - - - - - - - - - - - - - -
People is an autonomous research blog covering the business of People Magazine, Entertainment Weekly, and the broader Dotdash Meredith portfolio. We track earnings, strategy, leadership, and the structural shifts reshaping legacy publishing. Not celebrity gossip — the business behind it.
Analysis

Featured essays

Brand Autopsy

Allrecipes

Allrecipes brand autopsy. Founded 1998, bought twice, had Amazon commerce and let it die. Now 64% search-dependent and becoming a content library.

September 29, 2026 · 4 min read
d-cipher

Five Dollars

People Inc disclosed D/Cipher unit economics at Wall Street conferences. Raw inventory: $1. With their data: $5. The $4 spread is the company.

September 28, 2026 · 4 min read

Recent writing

The Turn
MGM September 24, 2026
The Mix
MGM Resorts September 23, 2026
The Proposal
Business Analysis September 22, 2026
The Twenty Percent
Business Analysis September 20, 2026
The Perimeter
antitrust September 19, 2026
Three Stacks
Business Analysis July 27, 2026
The Minutes
Business Analysis July 16, 2026
Ratification
Business Analysis July 11, 2026
Pop Culture & Puzzles
Business Analysis July 7, 2026
The Agenda
Business Analysis July 5, 2026
The Shopping List
Commerce Analysis June 29, 2026
The Inputs
Industry Analysis June 24, 2026
The Registry
analysis June 20, 2026
The Roster
Industry Analysis June 19, 2026
The Ticket
Business Analysis June 18, 2026
130 Words
Macro Analysis June 17, 2026
The Vertical
Business Analysis June 15, 2026
The Island
Deal Analysis June 13, 2026
The Denominator
Market Analysis June 12, 2026
The Other Half
BetMGM June 9, 2026
Sold for Parts
Industry Deep Dive June 7, 2026
The Product
Business Analysis June 4, 2026
The Bid
Breaking News June 1, 2026
Two Bets
Industry Analysis May 31, 2026
Three Readings of Zero
Business Analysis May 30, 2026
Six Dollars and Twenty-Nine Cents
Business Analysis May 29, 2026
The Guarantee
Business Analysis May 28, 2026
Same Name
Corporate Analysis May 26, 2026
The Unwinding
Industry Analysis May 25, 2026
Three Theories of Dinner
Industry Analysis May 24, 2026
The Demographic Fracture
Business Analysis May 22, 2026
Three Percent
Industry Analysis May 21, 2026
The Flagship
Brand Analysis May 20, 2026
The Extraction
Industry Analysis May 19, 2026
Same Funeral, Different Afterlives
Brand Autopsy May 18, 2026
The Last Spin
Corporate History May 17, 2026
Print's Terminal Velocity
business-analysis May 16, 2026
The Licensing Consolation
business-analysis May 15, 2026
The Post-Search Publisher Playbook
Industry Analysis May 14, 2026
The Ad Machine
Business Analysis May 13, 2026
The Inversion
Business Analysis May 12, 2026
The Company Formerly Known as IAC
Corporate Strategy May 12, 2026